Necessary Behavior

Fleet Management Company

Problem

The current editorial page and articles page does not reflect stakeholders vision andaccessibility needs to be improved

Collaborators
- Jesus Paredes
- Team of 4 other designers
Roles
- Lead UI/UX Designer
- UI/UX Designer
Period
April 2024- May 2024

Product

Necessary Behavior is an organization dedicated to social justice, sharing educational resources, and creating a safer future for everyone.

Tools Used

Figma
Squarespace
Photoshop

Tools Used

Figma
Squarespace
Photoshop

The Goal

Update the Lemon-Aid page to a more modern version alongside the article templates and review the accessibility ensuring adherence to the WCAG standards, while keeping ads in mind.

Organizing team meetings • Accessibility Report • Digital Wireframing • Low and High-fidelity Prototyping • Iterating on Designs • Determining Information Architecture • Responsive design

Responsibilities

Research
Ideation
Conclusion

research

Where Do I Start ?

Brainstorm

To begin the research I had to brainstorm various ideas on how to fix the problem at hand, considering it was a revamp of an editorial page and certain accessibility issues I had a few ideas in mind

The Big 3

After all those ideas I sat back and thoroughly analyzed which ones would be the most ideal and presented it to the team during a meeting, we narrowed it down to:

Accessibility Report

Run a thorough accessbility report to check the accessibilty in all aspects ensuring nothing forgets to be checked

Competitive Analysis

Find the most popular editorial sites and figure out what they all had in common, and which designs can inspire us

Interviews

A group of 20 participants were interviewed about the accessibility and any complaints/ issues they could find throughout the website

After thorough research with The Big 3 I discovered the following

Accessibility Report

I conducted an accessibility report in which I looked over alt text, text-to-speech, keyboard accessibility, text readability, semantic HTML, and color contrast. The following issues were found:

30%

Alt-Text Missing

20%

Deadlinks

50%

CTA interactions Missing

Competitive Analysis

A competitive analysis was done and we found the statistically most successful editorial pages in the internet and found the following:

Buzzfeed

Their editorial and articles incorporate ads. The ads in the articles are in a sticky position

NYTimes

Giant landing page behind a paywall/subscribers. No ads incorporated due to that

Hungermag

Most recent article on the left side with sticky positioning followed by articles on the right side, with subject tags on each article  

Interviews

20 participants who have used the site often were interviewed about any complaints they had and the following results were the complaints most said:

Text too small

Some users found an issue with the text being too small and hard to read

Dead Links

Users during using the site found links that were not clickable or lead to non related pages

Complex Navigation

Some users struggled to understand where to go in the editorial page

Research Summary

Methods Used
Secondary Research • Competitive Analysis  • User Interview • Surveys • Usability Metric Comparison
User Needs
User-Friendly Interface • Responsive Design  • Current and Relevant Content • Engaging Visuals • Competitive Edge
Design Principles
User-Centered Design • Responsive Design  • Simplicity and Clarity• Visual Consistency • Content Relevance • Accessibility
Research
Ideation
Conclusion

ideation

Mockups and Usability Tests

I had initial sketches during a team meeting to figure out and lay the ideal route we'd go for designs. The following Hi-fi mockups are iterations that continuously changed after to Usabilty tests and stakeholder opinion.

Iteration 1

Clear layout
Too many articles in one place
No lemon-aid picture

Iteration 2

Landing page image
No space for Ads
No topic categories at top

Iteration 3

Featured Article Text misplaced
Ads implemented
More spacious top trending section

Iteration 1

Spacious layout
No space for quotes
Sub-titles not centered

Iteration 2

Optional picture of author
Heading title font too bold
No space for ads

Iteration 3

Title not centered
Spacious body text
Space for ads
Research
Ideation
Conclusion

conclusion

Have a look at our Published Work!

Our Editorial Page

Here's the finalized work posted on the editorial page.

Check it out for yourself

Our Article Page

Here's the finalized work posted on the article page.

Check it out for yourself

Results

After the revamp went live to the website there were noticable changes

10%

Conversion Rate Increase

40%

New Users

100+%

Profit

takeaways

Impact

Organizing team meetings • Accessibility Report • Digital Wireframing • Low and High-fidelity Prototyping • Iterating on Designs • Determining Information Architecture • Responsive design

Organizing team meetings • Accessibility Report • Digital Wireframing • Low and High-fidelity Prototyping • Iterating on Designs • Determining Information Architecture • Responsive design

Responsibilities

next steps

Accessibility Report

During my final day I had to find a designer willing to become the new lead, and inform them about the responsibilities

Competitive Analysis
Share all information and files I have and pass to team drive so it can be stored for use for any department  
Interviews
I met with my team to help them with structuring a team-based continuity plan until a new lead is assigned  

brand kit

Thanks for stopping by

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